부동산 TV방송의 서비스품질이 시청만족도 및 재시청의도에 미치는 영향에 관한 연구

A Study on the Effects of Watching Satisfaction and Re-watch Intention on the Service Quality of Real Estate TV Broadcasting

The objective of this study have to analysis the effect of the watching satisfaction and rewatch intention of the service quality of real estate TV broadcasting The analysis is done based on 449 significant research materials gathered from the questionnaires. For analysis methodology, this research used SPSS 22.0, AMOS 22.0, along with analytic techniques, such as implementation of basic statistical analysis, reliability, and structural analysis. Through this study, influencing relationship on how the service quality factors of real estate TV broadcasting can affect the watching satisfaction and rewatch intention is figured out. Following is the results summary of the research: First, it was found that the first influencing factor is the broadcasting host for the watching satisfaction of the real estate TV broadcasting. Second, it was found that the second influencing factor is the communication for the watching satisfaction of the real estate TV broadcasting. Finally, it was found that the watching satisfaction affects the rewatch intention. This study have an academic importance about the marketing strategy help of increasing viewer ratings of the real estate TV broadcasting.