우리나라 중소기업의 전자신용장활용이 고객만족에 미치는 영향에 관한 연구

A Study on the Influence of e-L/C Application on Customer Satisfaction of SMEs in Korea

Through the development of transportation mode and information technology in recent world’s economy, an environment of international trade is rapidly changing that the knowledge and information-oriented society are received through globalization. International flow allows Letter of Credit (L/C) to adopt e-L/C system; which replaces traditional trade form into electronic form. This study focus on the influential relationship of e-L/C application on customer satisfaction, and regulation effect of reliability of national e-trade service by implementing empirical testing with SPSS and AMOS program from 338 SME businesses’ surveys from Korea. The results are as follows. Firstly, e-L/C, perceived converting cost, and the capabilities of company apply positive effects on the customer satisfaction. Secondly, the effect of customer satisfaction from e-L/C and converting cost represents regulation effect regarding reliability of national e-Trade service (uTradeHub). This study’s implications are to determine the significant factors to utilize e-L/C for the companies, and to analyze the influence on regulation effect from the reliability of national e-Trade service.