사립미술관의 공적 문화가치와 관련변수에 관한 연구

Study on the public culture values of private Art Gallery - based on the case of Leegak Art Gallery, Cheonan -

무료 개방된 사립미술관은 방문객들이 입장권을 구매하려 경쟁하지 않으며 어떤 이가 관람이라는 소비행위를 할지라도 다른 사람들의 관람을 배제하지 않는다. 따라서 사립미술관은 공공재적 성향을 가지고 있는데, 지역주민 문화교육효과와 지역 활성화 등의 긍정적인 외부효과도 창출한다. 사립미술관이 사회에 주는 편익은 많으나 그 수혜자가 미술관이 아니기 때문에 사회적으로 바람직한 수준의 공급이 이루어지지 않을 수 있어 정부의 적극적인 지원이 필요하다. 본 연구결과에 의하면, 사립미술관이 방문객에게 편익을 제공하고 있으며 문화창출의 창구역할을 하고 있었다. 미술관의 가치는, 예술작품 창작과 보존을 통한 문화가치유지 및 전달기능 뿐 아니라, 지역사회 공헌이라는 공적의무를 다할 때 더 높아진다. 하지만 사적운영책임은 민간에게 있기에 문화창출효과 극대화에는 어려움이 있다.

The visitors do not compete for the ticket purchase at the private Art Gallery freely opened and the view of other people does not be excluded by the view behavior of anyone. Therefore, the private Art Gallery has a public goods similar character and also brings the positive externality such as the educational effect for culture and local vitalization. The private Art Gallery creates many social benefits, but it s beneficial activities does not be compensated, so the number of Art Gallery does not reach to the socially optimal level. This is the reason why the government financially and institutionally should support. From the empirical analysis, it is found that the payment intention for hypothetical entrance fee was statistically different under each item of occupation and visit purpose. The group of logistics․service job showed the highest payment intention among the occupational groups, whereas the group of interest in Arts showed the highest payment intention among the visit purpose groups. The majority of the visitors has the educational back ground over undergraduate school, and thus, the cultural consumption seems to need the pre knowledge and experience by education. The higher income class showed the cultural taste, and it means that the Art Gallery re visit ratio of this group was higher than that of the other lower income classes. This group seems to have the character to be differentiated from the other classes by the cultural taste of arts. According to the results of this study, the private Art Gallery produces the benefits to visitors and plays a role as the window of culture creation. The value of private Art Gallery does increase not only through the creation of art works and their preservation, but also through the completion of the social duties. However, the management responsibility of private Art Gallery does belon