도시재생뉴딜사업에서의 민간투자자 투자의사결정 연구

A Study on the Private Investment Decision of Urban Regeneration New Deal Projects : Focusing The Neighborhood Type Urban Regeneration Projects

The following are the factors affecting investment decisions of private investors in the neighborhood renewable urban renewal project related to the government s urban renewal policy. First, the head of local autonomous governments plays a key role in the policy process of local autonomous entities, and its influence and authority are greatly increased. The results of the empirical analysis show that the leadership of the local governments has the greatest influence on the investment decisions of the private investors in the urban renewal business. Therefore, for the success of the urban regeneration project, local governments should strengthen their ability to manage their organizations, capture business opportunities, and deliver their vision to their employees. Second, profitability affects the investment decisions of private investors in urban renewal projects. The profitability of the real estate that investors perceive is more crucial to the investment decision than the risk perception. Finally, it was confirmed that the accessibility, commercial area, natural environment and residential convenience related to the property of the real estate do not affect investment decisions of private investors. This can be attributed to the fact that many limitations and problems in the process of improving accessibility, revitalizing commercial areas, improving infrastructures, and improving the natural environment and residence comfortability in a declining city can dilute the business feasibility.