초등학교 학생들의 환경친화적 소비행태와 관련법인

Pro-Environmental Consumer Behavior of Elementary School Students and Its related Variables

The objectives of this study were to assess Pro-Environmental Consumer Behavior of Elementary School Students and to identify variables related to their Pro-Environmental Consumer Behavior. The subjects of this study were 6th grade students in Kyounggi-Province and questionaire packets were mailed to Ilsan urban area and Paju city. Four hundred and seventy seven samples were analyzed through the SPSSstatistical program for the study. The major findings of the study were as follows; 1. The students who had more Ecological Knowledge was higher in the score of Environmental Consumer Behavior than the students who had less Ecological Knowledge. 2. The students who were in high score of the Environmental Activity showed more Pro-Environmental Consumer Behavior than the students who were in low score of the Environmental Activity. 3. The students who were in high Normative Belief level showed more Environmental Consumer Behavior than the students who were in low Normative Belief score. 4. There was a significant correlation between Environmental Consumer Behaviors and Ecological Knowledge, Experiences of the Environmental Activity, Normative Belief. 5. Ecological Knowledge, Experiences of the Environmental Activity, Normative Belief variables showed the prediction of the Pro-Environmental Consumer Behavior with the 38% explanation power.