초등학교 학생들의 학용품 구매행동과 관련 변인

A Study on the Buying Behaviors of School-Supplies and Relevant Variables among Elementary School Students

The purpose of this study was to examine how the general characteristics of elementary school students were related to their consumer knowledge, consumer education and the buying behaviors of school supplies. The findings of the study were as follows: First, those who had better knowledge of consumption and had consumer education by school, family and mass media more favorably were more positive in buying school-supplies behaviors. Second, regarding correlation among consumer knowledge, consumer education and school-supplies buying behavior, there were strong correlations between school-supplies buying behavior and consumer knowledge(r=.402), consumer education by family and consumer knowledge(r=.452) and school-supplies buying behavior and consumer education by home(r=.479). Third, the school-supplies buying behavior was influenced by the consumer education at home and the consumer knowledge.