The thesis has proved the satisfaction of international tourists affected by the destination image and tourism experience when coming to Danang. The new point of the essay is to bring both destination image and tourism experience into the same paradigm to assess the effect of both factors on visitor satisfaction. Besides, The research finds that the factors of the destination image include: Emotional experiences, Educational experiences, Social experiences. And the elements of the travel experience to include: Environment and society, Infrastructure, Service and price, Tourism resources, Tourist atmosphere. Based on the above research results, the thesis proposes a number of solutions for the concerned parties to develop Da Nang tourism such as investing in the construction of key infrastructure for tourism, Da Nang tourism products (improving old products and developing new products). In addition, Danang tourism managers can organize tourist activities to enhance the visitors’ experience.
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