국내 에코백의 디자인 분석 - 에코백 브랜드를 중심으로

Design Analysis of Domestic Echo-friendly Bags -Focused on Echo-friendly Bag Brands

The purpose of this study is to search the trends of echo-friendly bags design focused on domestic brands. This study was performed by literature reviews of previous studies and associated book, and domestic echo-friendly bag brands were selected with internet data and articles. A total of 537 products from 19 brands were analyzed. Echo-friendly bag design was classified by type, color, materials, fashion motives, brand characteristics, and logo. As a results of the analysis, the most common types were basic shoulder bags, which were practical with both hands free and easily matched with everyday clothes. In materials, fabrics were usual, but diverse materials were seen as an individual style of fashion nowadays. The achromatic colors were the most common and among the chromatic colors, red, yellow, navy were appeared in order. It means simple achromatic designs were numerous and designs using primary colors were common at the same time. There were lots of geometric patterns, letters, stylized patterns, especially in geometric pattern, stripe, dots, checks were numerous. The conclusion of this study were as follows: First, achromatic solid products were main in domestic echo-friendly bags and simple, clean, and practical designs were released more nowadays. Second, some brands showed designs that gives points with strong color and fancy pattern trying to diversify. Third, designers tried to pursuit various composition like set products of shoulder and clutch bags. If they increase design diversification and marketability to the latent values of echo-friendly bag consistently, it can contribute to accelerate the boom of echo designs.