우리나라 물류기업의 말레이시아 물류시장 진출방안

Penetrating Malaysian Logistics Market: The Perspective of Korean Logistics Companies

Since a large number of global logistics firms successfully created global value addition based on high growth rate and lucrative profits, the logistics industry has been seen as a growth engine for the nations. Now, ASEAN is transforming into the world’s factories instead of China based on huge foreign direct investment (FDI), rich natural resources and cheap labor costs. From the perspective of Korean logistics firms, the rise of the ASEAN can be seen as new market opportunities. With the aforementioned importance of the ASEAN market, the purpose of this study is to investigate ways of how Korean logistics companies (especially small and medium sized logistics companies) can effectively penetrate Malaysian logistics markets that have rapid growth rates. Therefore, this study analyzes the important factors to penetrate the Malaysian logistics market from the perspective of Korean logistics companies using the SWOT-AHP approach. The results of this study indicate that excellent logistics infrastructure (S5) is the most important factor when Korean logistics companies penetrate the Malaysian logistics market. Based on the results of the analysis, this paper proposes some strategies and policy suggestions.