태안관광지 여행제약요인에 대한 연구

Study on Travel Constraint Factors for Taean Tourist Area

The purpose of the study was to investigate the main factors of travel constraints for Taean tourist area based on the survey data from 149 University students are belonging to Seoul and Gyeonggi-do. By the data analyzing ,first the travel constraints factors for Taean tourist area were revealed six subfactors : tourist constraint, social constraint, immanent constraint, economic constraint, distant constraint, time constraint. Second regarding of the relation between the constraint sub factors and visit intention for Taean tourist area, social constraint factor was negatively influenced on visit intention, and immanent constraint was positively influenced on visit intention. The rest sub-factors were not significantly influenced on visit intention. Through the result, the author suggests that the marketer should newly create the various different types of leisure activity products for young generation, and should consider the solo tourism products were reflected in the recent trend for Taean Tourist area.