학술저널
This study tried to find out the Interrelationship between Korean TV Drama and Korean Product Purchase intention for the university students of Taiwan. The results of this study show that Korean TV drama partially influences on Purchase intention, with Korean brand image and National image cognitive mediating effect. The findings found that the higher frequency that people watch Korean TV drama, the more positive affects to Korean product s brand image, the national image as well as purchase intention would be relatively higher.
1. 緒論
2. 探討文獻
3. 研究設計
4. 結論與建議
5. 結論與建議
References
(0)
(0)