해양관광 활성화를 위한 해양문화관광자원 활용 방안 해양문화축제를 중심으로

Study on Marine Culture Tourism Resources to Promote Marine Tourism: Focused on Marine Culture Festival

Nowadays there are changes of types of tourism for experience tour and marine tour. And marine resources could satisfy the tourists needs for software and contents of tour in the era of qualitative growth. Therefore this study is performed in order to propose the development directions of marine culture festivals for the sustainable tourism. The development directions of marine culture festivals are as follows. First, the development of the marine culture festivals should be considered the environmental and cultural value such as marine traditional culture and history. Second, the marine culture festivals programs should be focused on the educational contents on the basis of marine culture and environment. Third, regional brand strategy for marine cultural festivals is necessary with unique marine culture resources of region.