This study was conducted by adopting qualitative research methods for the development of tourism products at Asan OnggI and the fermented food experience center, the representative cultural assets of Asan. In an on-site survey, we analyzed the tourist resources of the Asan onggI and fermented food experience center to promote tourism products.First, programs should be developed through the formation of human and physical networks with daycare centers, kindergartens, elementary schools, middle schools and high schools, focusing on the development of cultural content centered on the community. Second, it should focus on developing education communities and family-centered programs, and on developing an eye level program that parents and children can share. Third, a multI-full experience program and a shared program should be developed and distributed to develop mutual development through exchange with various cultural contents located near the onggI experience center.
I. 서 론
II. 아산시 관광마케팅 전략 현황
Ⅲ. 옹기 및 발효 전시 체험관 관광마케팅 전략 방안
Ⅴ. 결론과 제언
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