IPA분석을 통한 원도심 쇠퇴 상권의 도시재생적 활성화방안 연구

A Study on the Method to Activate of Urban Regeneration in Business Districts in Old Towns through IPA Analysis - Focusing on Andong-si Food Street-

The purpose of this study is to analyze how the attributes of visits to Andong-si food street recognized by to Andong-si food street appear and to find out differences between the importance and satisfaction by the attribute of visits to Andong-si food street. Through the foregoing, the direction in which Andong-si food street should go forward will be proposed. A total of 700 copies of the questionnaires were distributed to visitors to Andong-si food street from December 27, 2016 to January 17, 2017 and 618 effective copies of the questionnaire were utilized for analysis. According to the results of IPA analysis, price was identified as a factor that must be urgently improved in the Ⅱ quadrant (top priority improvement area). This factor was regarded important by visitors. Unless a measure to activate this factor is presented, the effects of reception of customers can be reduced much more drastically compared to other factors. In conclusion, to activate the food street, price competitiveness should be secured first. To this end, the local characteristics of Andong-si and the spatial characteristics of the original downtown should be enhanced and continuous improvement, management, and efforts should be made through urban regeneration.