모바일 부동산 앱의 이용만족도 및 지속사용의도에 관한 실증연구

An Empirical Analysis on the User Satisfaction and Continuance Intention of the Mobile Real estate Application

The objective of this study have to analysis the effect of the using satisfaction and continuance intention of the service quality of mobile real estate application. The analysis is done based on 397 significant research materials gathered from the questionnaires. For analysis methodology, this research used SPSS 22.0, AMOS 22.0, along with analytic techniques, such as implementation of basic statistical analysis, reliability, and structural analysis. Through this study, influencing relationship on how the service quality factors of mobile real estate application can affect the using satisfaction and continuance intention is figured out. Following is the results summary of the research: First, it was found that the first influencing factor is the diversity product for the using satisfaction of the mobile real estate application. Second, it was found that the second influencing factor is the using convenience for the using satisfaction of the mobile real estate application.. Finally, it was found that the using satisfaction affects the continuance intention. This study have an academic implication for new research in real estate studies about mobile real estate application and suggest alternatives of the activation and development of the mobile real estate application.