뉴스 빅 데이터와 구글 정보 검색이 아파트 거래량에 미치는 영향에 관한 실증 연구

A Study on the Effects of News Big Data and Google Information Search on Apartment Transaction Volume

The purpose of this study is to investigate the relationship between news big data and google information search and to analyze the cause of apartment transaction volume. The effect of this on the apartment trading volume was examined. Moreover, this study examined the relation between real estate information search and news big data, and tried to analyze what kind of causal relationship exists in apartment transaction volume. And the demonstrate and study the impact on the apartment transaction volume. The results of the study are as follows: First, it was found that the increase in the number of news big data articles affected the amount of apartment transactions. Second, it was found that the increase in Google search affects apartment volume, there is mutual causal relationship. Last, As the news big data and Google search increases the apartment transaction price index did not increase