The Predicting Electric Vehicle Buying Intention: A Study Using the Theory of Planned Behavior(TPB)

This study is about consumer’s intention toward purchasing electric car, especially focused on environmental friendly norms, economic considerations, and attitude of electric vehicles. According to Joo et al. (2017), recognized value of electric vehicle are not affect by economical values. In other words, electric vehicle’s concerned functional and environmental values are importantly perceived by customers. To analyze and review this research, this paper is trying to approach different point of economical values of electric vehicle consuming investigated. Theoretically, this study is based on the theory of planned behavior. This model has three variables, and it can affect consumer’s purchasing intentions; attitude toward the behavior, subjective norm and perceived behavioral control. This study is primarily focusing on the environmental aspects based on subjective norms, as same as previous study. Secondly, focusing on electric vehicle’s images value toward the attitude of behavior. Furthermore, economic considerations are working as perceived behavioral controls. This study will be implicating not only environmental and electric vehicle’s value, but also different factors, such as economical aspects could bring out new results on consumer’s purchase intention.