Today a consumer is confused and he looks only for values in relation to the prices spent by him/her in the buying process. He/She relates value in terms product pricing, brand value, his experiences etc. This therefore gives a vast scope for organized retailing that can make products available as per the aspirations of the consumer. For these organized retailers, Shopping Malls are acting as a catalyst and helping them to enhance their growth all over the country. They are providing them the required infrastructure and also helping them to achieve a faster growth. The present study is therefore done visualizing the opportunities available in the Indian market and the issues faced by the mush-rooming of Malls in Indian metropolitan cities making their survival difficult due to cut-throat competition. This is also resulting in poor occupation and is not able to find neither the right rentals nor the footfalls.
Consumer satisfaction in regards to the amenities provided by the mall:
Image of the shopping mall:
Shopping styles of consumers:
Strategies involved in Mall Management:
Strategies to be adopted for the success of the mall:
Best developmental route for the mall management team :
Some of the issues that could be taken care should be as follows: