Factors for Shopping Malls to be Successful in Delhi Ncr (India)
- N. H. Mullick
- 강원대학교 경영경제연구소
- 아태비즈니스연구
- 제4권 제1호
- 등재여부 : KCI등재
- 2013.06
- 25 - 30 (6 pages)
Today a consumer is confused and he looks only for values in relation to the prices spent by him/her in the buying process. He/She relates value in terms product pricing, brand value, his experiences etc. This therefore gives a vast scope for organized retailing that can make products available as per the aspirations of the consumer. For these organized retailers, Shopping Malls are acting as a catalyst and helping them to enhance their growth all over the country. They are providing them the required infrastructure and also helping them to achieve a faster growth. The present study is therefore done visualizing the opportunities available in the Indian market and the issues faced by the mush-rooming of Malls in Indian metropolitan cities making their survival difficult due to cut-throat competition. This is also resulting in poor occupation and is not able to find neither the right rentals nor the footfalls.
Analysis :
Consumer satisfaction in regards to the amenities provided by the mall:
Image of the shopping mall:
Shopping styles of consumers:
Strategies involved in Mall Management:
Strategies to be adopted for the success of the mall:
Asset value:
About Customers:
Best developmental route for the mall management team :
Some of the issues that could be taken care should be as follows: