커버이미지 없음
KCI등재
학술저널
Consumer Choice Model in No-frills Airline Industry
- Hong Youl Ha
- 강원대학교 경영경제연구소
- 아태비즈니스연구
- 제1권 제2호
- 등재여부 : KCI등재
- 2010.12
- 23 - 46 (24 pages)
Despite the explosive growth of no-frill airline industry, very little is known about how consumers make purchase decision in such settings. Today’s airline industry requires choice models consistent with consumers’ true preference sets. This study used conjoint analysis to identify these ideal choice models. 38 percent of the subjects were found to use compensatory and 62 percent non-compensatory models. Our findings suggest a need to base choice-making promotions on ideal choice models if the promotion is to lead consumers to decisions consistent with true preferences.
Ⅰ. Introduction
Ⅱ. Conceptual Basics of Study
Ⅲ. Methodology
Ⅳ. Results
Ⅴ. Discussion
Ⅵ. Limitations