OK저축은행 배구단의 조직혁신: TAW 모델에 의한 사례분석

Organization Importance of OK Savings Bank Case Team: Case Study of TAW Model

Today, the sports teams are in a highly competitive environment where they don t know what may happen in the near future. While the front-runner teams suffer a serious slump, the teams in lower ladder stacks victories. This recent phenomenon proves that no team can secure the sustainable competitive edge over others. This is the time when a complete change of the mindset about the short-term competitive edge is needed. Therefore, we conducted the case study to the short-term competitive edges by selecting OK Savings Bank Rush & Cash volleyball team(hereafter referred to as OK Savings Bank). Thus, we presented the Transient Advantage Wave which describes the five stages of Initiating-Promotion-UtilizationReconstruction-Withdrawal as a framework for the case study. Finally, we organized the results of the analysis and based on this result, we discussed the significance and the limitation of the short-term competitive edge that the sports team should pursue. This study contributed to the changes in strategies & tactics of various sports teams by suggesting the new strategy called short-term competitive edges that teams should utilize in order to get the best results in the sports league that has the strong quality of Time-based system.