개인주의 지수로 분석한 중국의 지역간 문화차이

Reginal Patterns of Individualism in China through the Chinese Individualism Index

The purpose of this study is to develop and test the individualism index which can show differences of individualism values a m ong the 31 regions of China. This study is a revision of Vandello and Cohen (1999) and Yamawaki (2012), which have studied regional patterns in values b et ween the US and Japan. First, we developed a universal index that can measure the difference of individualism among regions in a country. The studies of Vandello and Cohen(1999) and Yamawaki (2012), we selected the percentage of people living alone, the divorce rate, and the percentage of elderly living alone. However, there is a limitation that it is composed only of items related to family structure. Moreover, items which comprise the individualism index are expanded by adding urbanization rate, human resource development, and racial diversity reflecting social structure. According to the analysis, Beijing was the highest with 106 points, followed by Chongqing with 94 points and Shangha with 85 points. Gansu province showed the lowest individualism index of 21 points. Through the Chinese Individualism Index of 31 regions, the relationship between percentage of people living alone, divorce ratit. percentage of 3 generation househods, income level, population density, internet occupancy rate and education level, which are expected to be related to individualism.