클라우드 컴퓨팅 서비스의 구매의도에 미치는 영향요인에 관한 연구

Influencing Factors on the Purchasing Intention of the Cloud Computing Service

This study explored influencing factors on the purchasing intention of the cloud computing service. Research models constitute 4 antecedents, 1 outcome variable, and 2 moderating variables. Antecedents are accessibility, partner information flexibility, service support, and confidentiality. Moderators between antecedents and outcome variable(purchasing intention) are economic advantages and top management support. For empirical analysis, it were analyzed for 110 companies purchasing the cloud computing service. The model 2 of SPSS PROCESS Macro and bootstrap sampling techniques was applied to the verification of the statistical model. Especially the number of samples was 5,000 and the confidence interval was 95% level in bootstrapping. Economic advantages has been validated for moderating effect in the relationships of accessibility, partner information flexibility, service support, with purchasing intention. And top management support has been validated for moderating effect in the relationships of service support with purchasing intention.