천연발효 식초음료의 마케팅 전략에 관한 사례연구

A Case Study on the Marketing Strategy of Fermented Vinegar Drink

This study represents the marketing strategy of naturally fermented vinegar drink produced by a small business company located in Gangwon-do, the Republic of Korea. We surveyed about 200 potential customers in Seoul, Gyeonggi-do and Gyeongsangnam-do. Based on the survey result, we present the marketing strategy using the credited methodology, marketing mix(4P).