천연발효 식초음료의 마케팅 전략에 관한 사례연구

A Case Study on the Marketing Strategy of Fermented Vinegar Drink

This study represents the marketing strategy of naturally fermented vinegar drink produced by a small business company located in Gangwon-do, the Republic of Korea. We surveyed about 200 potential customers in Seoul, Gyeonggi-do and Gyeongsangnam-do. Based on the survey result, we present the marketing strategy using the credited methodology, marketing mix(4P).

1. 서 론

2. 연구 목적 및 방법

3. 기업 상황분석 및 포지셔닝

4. 마케팅 전략 수립

5. 결 론

References

<Appendix 1> 설문 화면

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