의료관광서비스의 선택과 만족요인에 관한 연구

A Study on the Selection and Satisfaction Factors of Medical Tourism Service

Although medical tourism has enormous potential, research results on activation plan of medical tourists are insufficient which is why now is the time for exploratory research. Therefore, for activation of medical tourism, this research analyzed level of expectations and experiences foreign patients had on medical services by using depth interview on medical tourists and agencies and coordinators in charge of attracting medical tourists in order to find out satisfactory elements of medical tourism service and decision factor of visiting Korea First, Secondary factors were stability, convenience and tourism environment. Secondly, the research analyzed satisfactory factors for services of Korean medical tourism which were quality of medical service, staff expertise, facilities and kind service and costs lower than advanced countries but medical process, communication and expenditure factors turned out to be unsatisfactory factors. Third, the rate of choosing medical tourism through agencies are rising so supporting agency branches in foreign countries are required for attracting more tourists from abroad. Fourth, in order to deliver information on medical tourism to medical tourists from foreign countries, consumer s reviews should be managed to be written with more details. For this, they should use photos and videos instead of texts on mobile environments such as SNS. This research is the result of analysis on agencies and coordinators who are in charge of attracting medical tourists and real issues experienced by foreigners who visited Korea. Therefore, this research brings high expectations for being used for activation of medical tourism, improving medical services and increasing satisfactions of patients of medical tourists.