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The Influence of Ethical Management on the Credibility of SMEs and the Image Enhancement of Global companies

In this study, the influence of SME s ethical management on their global corporate image mediated by trust was analyzed through an empirical analysis. The data was collected for those who are engaged in SMEs in Busan and Gyeongsangnam-do areas from February 21, 2018 to March 20, 2018. Out of a total of 500 questionnaires that were distributed, 456 copies were collected with the recovery rate of 91.2%. Among them, 418 valid questionnaires were used finally as the basis for statistical analysis after excluding 38 questionnaires that were not filled in faithfully. The collected data were analyzed by using IBM SPSS statistics version 23.0 for Windows and AMOS 23.0.The verification results of the research hypothesis are as follows. First, the author analyzed the hypothesis that the ethical management of SMEs will have an influence on the public trust. It was found that an ethical atmosphere, the responsibility for customers and society, the ethics of the top management had an influence on the public trust on companies, and the ethical environment and ethics of the top management had a statistically significant influence on the public trust on manufactured products. However, the moral competence and ethical behavior had no statistically significant impact on the public trust on companies, nor the moral competence, ethical behavior or the responsibility for customers and society had any statistically significant impact on the public trust on products. Second, the hypothesis that the public trust on SME`s affects their global corporate image was analyzed. The results show that the public trust on companies affects their global corporate image, whereas the public trust on product did not have a statistically significant influence on the global corporate image. Third, the hypothesis that the public trust on SME products will have an influence on the public trust on companies trust was analyzed among the newly added hypotheses during the process of modifying the model to improve the fit of the model. The results show that the public trust on product had a statistically significant influence on the public trust on companies. Fourth, the hypothesis that the ethical behavior of the ethical management of SMEs will have a direct influence on the corporate image without being mediated by the trust, among the newly added hypotheses during the process of modifying the model to improve the fit of the model, was analyzed. The results show that the ethical behavior of SMEs had a statistically significant impact on their global corporate image.