특수선박 공급업체의 역량이 만족 및 구매 후 행동에 미치는 영향

The Effect of Manufacturer’s Capacity of Special Ships on Customer Satisfaction and Post-Purchasing Behavior

This study is aimed at conducting an empirical analysis to examine the effect of specialized vessels supplier s capabilities on post-purchase behavior with satisfaction as the mediating variable. The data required for this study was collected from February 10 to March 9, 2018 from a group of survey targets consisting of specialized vessel operators in the coast guard and in the navy as well as of government vessel operators as coast guards, sea men and government officials. A total of 341 copies were collected out of 350 questionnaires distributed to the survey targets, with the recovery rate being rated at 97.4%. Finally, 327 valid questionnaires, excluding 14 copies that were not filled in faithfully, were used as the data for statistical analysis. The collected data were then analyzed by using IBM SPSS statistics version 23.0 for Windows and AMOS 23.0. The hypothesis test results are as follows. I. The competitiveness of specialized vessels supplier, which is an endogenous variable, was classified into four distinctive variables through exploitative factor analysis and confirmatory factor analysis: price capability, quality capability, delivery capability and technology. ii. Exogenous variables were classified into three variables through exploratory factor analysis and confirmatory factor analysis: satisfaction, repurchase intention, and word of mouth intention. iii. An analysis of the hypothesis that the competence of specialized vessels suppliers will affect satisfaction shows that the quality competence, delivery capability and technical ability had an influence on the satisfaction, while price competence had no statistically significant influence on satisfaction. iv. An analysis of the hypothesis that the satisfaction with specialized vessels will have an influence on the post-purchase behavior shows that the satisfaction has a statistically significant effect on both repurchase intention and word intention.