패션 머천다이저의 인터넷 마케팅 정보활용에 관한 연구
A Study on the Fashion Merchandiser’s Utilization of Internet Marketing Information
- 건국대학교 경제경영연구소
- 상경연구
- 제29권 제2호
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2004.1167 - 88 (22 pages)
- 8
The purpose of the following research is to suggest methods of activating Internet fashion information sites through checking out the present condition of applying Internet marketing informations, finding out how satisfying the informations proved to be and grasping the problems of them. For that purpose, We sent out questionnaires to 145 internal fashion merchandisers and the result showed that all of them were using the informations given by Internet fashion sites. And they chose Fashionbiz, FirstviewKorea and Samsung Fashion Institute as their most favorite sites.
I. 서론
II. 패션 머천다이저의 인터넷 활용현황
III. 연구방법 및 절차
IV. 실태 분석
V. 인터넷을 이용한 패션정보 활용분야
VI. 요약 및 결론
참고문헌
Abstract
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