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학술저널

전자상거래 기업의 특성연구

An Analysis of e-Commerce Business: CyberShopping Malls in Korea

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In this article, we reviewed the growth path of B2C and C2C cyber shopping mall industry in Korea for the period of 2001 - early 2008. The revenue volume of B2C and C2C business reached at 15.7 trillion KRW in 2007. The average annual growth rate was over 30%. The impact of cyber shopping mall as a major distribution channel has also grown. In this relatively short period, cyber shopping malls experienced rapid influx of new entrants, changes of dealing items and business processes. Fierce competition, rises and falls of big players, and the polarization of their performances were observed. One of the unique developments was the advent of so-called Open Market, a company-run C2C marketplace. Their behavior of business closing revealed typically very short business life cycle of the cyber shopping malls. The chance of business closing differs by the type of dealing items. About half of the new entrants ended their business life within less than a year. This study depicted some interesting characteristics of cyber shopping malls in Korea using relatively simple descriptive methods. It, however, summarized the history of cyber shopping malls in Korea and showed business closing behavior of them for the first time. We also suggested some issues for further studies such as fair trading issues, taxation issues, knowledge providing for the market participants, and a social system for safe business closing.

I. 서론

II. 한국의 사이버쇼핑몰의 성장

III. 한국 사이버쇼핑몰의 특성 변화

IV. 사이버 쇼핑몰 경영 역동성

V. 요약 및 시사점

참고문헌

Abstract

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