글로벌 복합리조트로의 성장전략에 관한 연구:
강원랜드를 중심으로
- 이재석(Jae-Seok Lee) 김기호(Ki-Ho Kim) 이창기(Chang-Gi Yi)
- 강원대학교 경영경제연구소
- 아태비즈니스연구
- 제9권 제3호
- 등재여부 : KCI등재
- 2018.11
- 83 - 100 (18 pages)
The purpose of this study is to establish the identity of Kangwon Land as an integrated resort and to suggest the future directions for sustainability. In addition, we will explore strategies for revitalizing the local economy and promoting local coexistence by diagnosing social awareness in order to coexist with the local economy. We examined the internal and external environment of Kangwon Land and investigated regional awareness and win-win strategies for Kangwon Land. Also, we analyzed various strategies and business activities that Kangwon Land is carrying out. In order for Kangwon Land to pursue sustainable growth as a global complex resort, it needs to establish (1) new trend management generating new demand that reflects global trends, (2) strategies to build regional tourism clusters, (3) a global network through global investment and partnership, (4) various CSR and regional cooperation strategies, and (5) CI(Corporate Image) improvement strategies.
Ⅰ. 연구의 목적
Ⅱ. 이론적 배경
Ⅲ. 강원랜드 및 리조트 산업의 현황과 전망
Ⅳ. 강원랜드 평가 및 전략적 대안 제시
Ⅴ. 결론