기술수용모형 및 행위자 인지적 접근을 활용한 대기환경정보제공서비스의 수용경로분석

Analysis of Acceptance Path of Atmospheric Environmental Information Service - Application of Technology Acceptance Model and Actor Cognitive Approach -

This study was pursued from the critical standpoint that the previous studies on the aspect and perceptions of Seoul City’s citizens were insufficient considering that the technology use policies of the city are continuously increasing. Regarding the basic logic of the technology acceptance model and Seoul City air and environment information support service, the causes and effects were determined based on their theoretical relationship after book examination on the factors that were additionally considered. After this, structural analysis was conducted using the structural equation method, and a statistically significant result was found. Some important research results were found in this study, as follows. First, the factor of social isomorphism was confirmed as the variable directly affecting the intention to use. Next, the factors of social isomorphism and personal innovativeness were confirmed as the external variables. Lastly, the route between the perceived ease of use and the perceived usefulness was not statistically meaningful.