乐活(LOHAS)理念的内涵特质与价值取向 研究

A Research on the Connotation、Particularity and the Value Orientation of “LOHAS” in He Bei Province

This paper discourses upon the connotation and the particularity of the new concept “LOHAS” by centering on consuming idea which is flourishing in western countries in recent years. It also expounds LOHAS ’ composing elements of the canonical scale by referring to many relevant documents at home and aboard and then analyzes the value orientation of the new concept. The paper tries to benefit from the new life style in western countries to guide the Chinese to set the life consuming idea of “LOHAS”.

Ⅰ. 问题的提出

Ⅱ. 乐活（Lohas）理念的内涵特质

Ⅲ、 相关文献考察

Ⅳ、 乐活（Lohas）标签尺度要素构成及检核标准

Ⅴ、 乐活（Lohas）理念的价值取向

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