A Research on the Connotation、Particularity and the Value Orientation of “LOHAS” in He Bei Province
- 沈和江(Shen Hejiang) 李尙曄(Sang-Yup Lee)
- 제5권 제2호
- 등재여부 : KCI등재
- 136 - 142 (7 pages)
This paper discourses upon the connotation and the particularity of the new concept “LOHAS” by centering on consuming idea which is flourishing in western countries in recent years. It also expounds LOHAS ’ composing elements of the canonical scale by referring to many relevant documents at home and aboard and then analyzes the value orientation of the new concept. The paper tries to benefit from the new life style in western countries to guide the Chinese to set the life consuming idea of “LOHAS”.