지방자치단체의 e-스포츠 스폰서십 전략

A Study of e-Sports Sponsorship Strategy of Local Governments in Korea

This study is to search of the e-sports team sponsorship strategy of local governments. Contents of this study are as follow. First, necessity of the study of the e-sports sponsorship is suggested. Second, basic content and history of e-sports sponsorship are introduced. Third, we suggest relationship of e-sport and local governments and impacts of e-sport sponsorship of local governments. Finally, we propose the e-sports sponsorship strategy of local governments.