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KCI등재 학술저널

지방자치단체의 e-스포츠 스폰서십 전략

A Study of e-Sports Sponsorship Strategy of Local Governments in Korea

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This study is to search of the e-sports team sponsorship strategy of local governments. Contents of this study are as follow. First, necessity of the study of the e-sports sponsorship is suggested. Second, basic content and history of e-sports sponsorship are introduced. Third, we suggest relationship of e-sport and local governments and impacts of e-sport sponsorship of local governments. Finally, we propose the e-sports sponsorship strategy of local governments.

Ⅰ. 서 론

Ⅱ. e-스포츠 스폰서십 연구의 필요성

Ⅲ. 이론적 배경

Ⅴ. 지방자치단체의 e-sports 전략

Ⅵ. 결 론

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