전통 한복을 영감으로 한 현대 패션디자인

A Study on Contemporary Fashion Design inspired from Korean Traditional Costumes - Focused on the Fashion Brand Tchaikim

The purpose of this research is to examine the modern expressions of traditional Korean clothing through design analysis of Tchaikim by Kim Young-jin, who has played a leading role among fashionable hanbok brands. The research examined the basic structure of traditional clothing through a literature review and prior study. On the basis of this, Tchaikim s products were analyzed item by item to examine design features and to analyze the use of traditional clothing. To collect the required data, we used the Tchaikim brand homepage and also their official blog. Among total 221 photos that were updated from May 2014 to December 2017, the final target of the study was 182. The collection was divided into coats, one-piece, top, and bottom, and the final target was 182, excluding 12 additional accessories that were not clearly expressed via traditional clothing. When looking at the most utilized traditional clothes, Tchaikim s design features were noted as follows. First, Cheollik was one of the styles of Poe most used in Tchaikim. Second, various uses of details in designs of various types of Jeogori can be seen. Third, the waist skirt is expressed that emphasizes a slim waist by wearing it on the waist, unlike a modern one worn on the upper chest. Fourth, Aekjurum was used as a detail to give points to the design used in the sidelines of coats or jackets or as decoration by using different colors. In addition, it was used in traditional clothing such as Dangui, Baeja, Pants, Simui, Junbok, Durumagi, and Dapho.