한글 캘리그라피를 활용한 셔츠디자인 개발 및 평가

Development and Evaluation of the Shirt Design Using Korean Alphabet Calligraphy

The purpose of this study is to develop a shirt design using Korean alphabet calligraphy and to explore the direction of development of designs that use Korean alphabet calligraphy by evaluating these design styles. The method of this study was to divide the expression types of calligraphy into four categories through a literature review and to develop design calligraphies shirts for each type. A total of 290 questionnaires were analyzed to survey design preferences of students in their 20s, the main target of such design development. The results were as follows. First, readable calligraphy shirts had a higher preference rate than non-readable types. Second, among all of the developed designs, the general readable type had a dominant preference, whereas there was low preference for non-readable types. In the case of non-readable types, the vowels were disassembled and the transmitted meaning was unclear. Or, it could be conjectured that the preference was low because the shapes of the vowels were not aesthetically pleasing. Third, when purchasing an actual calligraphy shirt, pattern placement and handwriting were the main factors that affected purchasing intent: designs that looked like patterns were preferred over general handwriting-style designs. That is to say, it was found that calligraphy looked like a natural pattern rather than a letter and also looked beautiful and hence was preferred overall. Therefore, it will be useful to design a shirt using Korean alphabet calligraphy, e.g., a design that expresses the pattern in a pattern-based format on its layout rather than emphasizing the shape of the letter or a design that renders calligraphy with a geometric pattern.