浅析中国网络文学IP的发展与价值的体现

Research on Development and the realization of value of Network-literature IP in China

Universally, 2015 is regarded as the first year of Chinese Internet Literature IP. Since then, the Internet Literature IP has not only become the object of cultural enterprises competing for chasing, and also become one of the hot spots for content consumers. According to the changes in Internet Literature IP, the film, dramas and games have occupy the market. But these gorgeous appearances can t hide many of the shortcomings in the development of Internet Literature IP. In this paper, starting from the concept and development process of Chinese Internet Literature IP, try to calm down on China s current IP fever phenomenon. And by analyzing the patterns and characteristics of value in the Chinese Internet Literature IP, analysis of the advantages and disadvantages of the development of Chinese Internet Literature IP, and looking forward to the help elements needed in the future development of the Chinese Internet Literature IP industry.

2015年被看做是中国网络文学IP的元年。自此, 网络文学IP不仅成为了文化企业竞相追逐的对象, 同样也成为了内容消费者们津津乐道的热点之一。根据网络文学IP所改变的影视剧、游戏等都收获颇丰。但这些华丽的表象, 却掩不住中国网络文学IP发展过程中的诸多弊端。本文, 从整理网络文学IP的概念与发展过程入手, 努力冷静对待中国现今的“IP热”现象。通过分析网络文学IP产业中价值体现的模式与特征, 浅析了网络文学IP产业发展至今的优缺点, 展望了网络文学IP产业未来发展过程中所需的助力元素。