식품 리스크 커뮤니케이션과 농식품 소비 반응에 관한 연구

(An Analysis on the Impact of Food Risk Communication on Agro-Food Consumption)

This study analyzes the impact of food risk information on food consumption. To improve the distortion of reasonable food consumption caused by incorrect food information that is not efficient with the analysis result, to provide a standard for efficient food risk communication. To prepare the food risk communication standards, the report on livestock infectious diseases in Korea and the Fukushima nuclear power plant accident was analyzed to show how the impact of media risks has had on food consumption behavior. The analysis showed that media reports on FMD(foot-and-mouth disease) had little impact on the demand for beef and pork. However, the report on FMD shows an increase in demand for chicken and marine products, which is analyzed to have caused a substitution effect for consumption. AI media has greatly affected the decreasing demand for chicken instead of increasing consumption of marine and beef products.