Abstract This study examined how tea culture was formed in the 17 th century with a focus on the significance in this period because it helped understand the previous step of making tea fashionable. First, the term tea has emerged in the travel literature, poems, plays and commercial documents. Mysterious oriental culture attracted public attention and the medical effects of tea were highlighted. Second, the amount of tea consumption rose 32 times from 1669 to 1678, although the price of tea was more expensive than coffee, chocolate and spice. The consumption of tea boomed after direct trade with China in 1669 and tea was sold at coffee houses and apothecaries. Third, the British enjoyed Bohea as well as green tea because of its health advantages. Sugar was added for British palate, recommendations for mass consumption by the government and the intention to avoid the side effect of sweets and women could drink at their own space. Tea utensils were the teapot, bowl, saucers, teaspoons, and tea canisters. The Chinese artisans customized those teaware according to the engravings and sample tablewares and European taste was reflected in them. The result shows that tea culture followed the Chinese way but formed a predominant feature in the 1600s that was distinct from China.
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