中国福州酒店宴会竞争力提升策略研究 - 基于宴会消费属性开发与IPA分析-

A Study of Strategies for Improving Hotel Banquet Competitiveness for Fuzhou City of China

The purpose of this study is to explore the hotel banquet satisfaction in Fuzhou City of China, and provides theoretical reference for hotel banquet quality management based on the research results. The results of the study shows that the banquet environment (temperature, hygiene, scale), banquet equipment (audio, stage, projection), menu (price, quality) can meet the expectations of consumers; menu design, decoration of banquet room and other aspects exceed the period of consumers. However, the banquet signs, service attitudes, service standards, service speed, humanized service, parking convenience and transportation convenience still lag behind the expectations of consumers and need to be improved.