Jeju Cruise market is the fastest growing market in the world. The growth of the Jeju cruise market is linked to the growth of the Northeast Asia cruise market centered on China. Jeju has advantages such as the status of international free city, various tourist products, and geographical advantages. And these advantages have affected the growth and expansion of the cruise market. It also contributed to the revitalization of the local economy. After the THADD dispute with China in March 2017, however, the cruise market in Jeju, which has a market structure centered on China, was in a great crisis. The market situation has not as yet improved, and it is expected to continue for the time being. Therefore, it is urgent to establish measures to reduce dependence on China and create new demands in the market. This study suggests market diversification strategies to enhance the competitiveness of the Jeju cruise market.
Ⅰ. 서론
Ⅱ. 동북아시아 크루즈 현황
Ⅲ. 한-중 사드 분쟁과 제주도 크루즈의 위기
Ⅳ. 제주 크루즈의 위기 대응방안
Ⅴ. 결론 및 시사점
참고문헌
Abstract