북한의 국가이미지 개선을 위한 남북한 MICE 공동개최 방안에 관한 연구

In order to achieve the peaceful unification between North and South Koreas, it is vital to minimize the economic gap between the two countries. Expecially for North Korea, it is a must for the country to enhance the national competitiveness and image of the country in the international markets. South Korea also has to fully cooperate in order to upgrade the overall strengths and image of North Korea and minimize the possible costs for unification. This paper has proposed a plan for co-hosting the MICE event in Pyongyang and Gaesung in order to enhance the national image of North Korea. Specifically, it suggested that trade exhibition fair can be held in Gaesung, and convention event in Pyongyang. Various ideas are suggested considering the following possible international events at Pyongyang in 2019 by Kyoungju international cultural exposition.