크루즈 외래 관광객 집단분석

An Analysis of Feedback Provided by Foreign Cruise Tourists in Korea

The Cruise industry, a composite industry of shipping, shipbuilding, and tourism, has been steadily growing for the past 30 years. Cruise tourism is a form of service trade in which domestic and foreign tourists visit a port of call in many countries and provide a great value addition to the local economy of the region. The purpose of this study is to review research findings and trends of domestic and foreign research studies by themes and analyze the characteristics of groups of foreign cruise tourists in terms of their positive and negative recommendations based on the survey data of foreign tourists visiting Korea in 2015. Results indicate the need for expansion of the cruise inbound market as well as operation of a national cruise line. Moreover, this study suggests the importance of recommendation through positive word of mouth in the marketing activities of the cruise industry in order to attract foreign cruise tourists. In addition, there is a need for cruise industry players to customize not only tourism information content, products and services, but also to develop products and services based on tourists’ personal characteristics and travel participation.