여성노인의 외모관심이 외모관리행동과 자아존중감에 미치는 영향

The Effects of Interest in Appearance on Appearance Management Behavior and Self-esteem in Elderly Women

This study investigated the effects of interest in appearance on self-esteem and appearance management behavior among elderly women, and the results found the following: First, interest in appearance had a positive influence on appearance management behavior. Second, interest in appearance revealed a positive effect on self-esteem. Third, appearance management behavior showed a positive influence on self-esteem. Fourth, appearance management behavior revealed a mediating effect in a relationship between interest in appearance and self-esteem. The results show that it is necessary to increase elderly women’s self-esteem by developing diverse appearance change programs which meet their interest in appearance to facilitate a healthy life in later years. This study aimed to provide basic data needed to develop a cosmetology program which can improve the quality of elderly women’s lives after analyzing their interest in appearance.