소비가치와 결혼여부에 따른 유형별 여성소비자역량

A study on the female consumer competency by type of marital status and consumption value

This study explored the relationships between the female consumer competency and type of consumption value-marital status. Statistical analysis was achieved by using Chronbach α, frequency, percentage, mean, standard deviation, Two step cluster analysis, one-way ANOVA, Scheffé test with a total of 622 questionnaires. The main findings were as follows: First, degree of female comsumer competency and most of sub-dimension of consumption value were relatively high. Second, according to sub-dimension of consumption value and marital status, female consumers were classified into 5 types: high consumption value-married female type, low function value-married female type, high function value-female type, low consumption value-unmarried female type and high consumption value-unmarried female type. Third, female consumer competency was found to have significant differences according consumption value-marital status type.