결혼이주여성의 소비자의식과 소비자행동

A study on the Consumer Consciousness and Consumer Behavior of Married Immigrant Women

The present study is aimed at identifying a general level and related variables of consumer consciousness and consumer behavior for married immigrant women and investigating the factors influencing their consumer behavior, through which some basic data needed for development of appropriate consumer education programs and consumer policies for a multi-cultural society is to be provided. For such objective, a survey was conducted for married immigrant women residing in Gwangju using questionnaires consisting of consumer consciousness, consumer behavior, \socio-demographic variables, consumer education experience variables with reference to previous studies, of which a total of 240 copies was used a final analysis data. Based on the above study results, the following conclusions may be drawn. First, the levels of consumer consciousness and consumer behavior were found to be the higher, the higher the proficiency in Korean language. Namely, the language communication competence may be considered to play an important role in thinking and behaving as a consumer. As inadequate language competence directly associated economic profits may cause disadvantages for consumer activities in Korea of the married immigrant women, and particularly make them vulnerable in negotiations with business people, For this purpose, an aggressive alternative for the improvement in Korean language competence through providing audio-visual education materials produced in multiple languages and developing a variety of Korean language programs should be prepared so that the married immigrant women can get readily familiarized with Korean language. Secondly, although the married immigrant women recognize the need for consumer education and those