온라인-오프라인의 연결 그리고 인공지능 : 자동차 모바일 네비게이션 앱 활용 맥락

Online-Offline Connectivity and Artificial Intelligence : Car Navigation App

Cars have become a necessity in modern life. It is widely used to transport people or products to a destination conveniently. However, the addition of a navigation service that provides route information and more makes driving more convenient and safer. Recent developments in the mobile app ecosystem encourages people to adopt not only an installation-type car navigation, but also a mobile app navigation, supporting connected car concepts. It should be noted that mobile apps with mobile Internet can be a significant linkage between information acquired online and offline business. This study demonstrates the impact of the app use experience for a driver in the context of applying artificial intelligence service. As a result, the introduction of artificial intelligence services has a statistically significant moderating effect on the use of mobile navigation apps. This seminal research is valuable as it evaluates the role of artificial intelligence applied to mobile navigation apps.