학술저널
Group-level Culture as the Basis of International Segmentation
- 경희대학교 국제학연구원
- Asian Journal of International Studies (AJIS)
- Vol.19
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2014.12128 - 148 (21 pages)
- 0
1. Introduction
2. Concept of Culture
3. Diffusion of Culture and Multi-level Approach
4. Group Level Culture and Segmentation
5. Review of Frameworks
6. Hofstede’s Cultural Dimensions: The Leading Model
7. Discussions and Implications
8. Limitations and Suggestions
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