국내ㆍ외 플라워샵 CI로고 색채의 현황 분석

Analysis about the Current Situation for Flower Shops CI (Corporate Identity) Logo Color at the Domestic and Foreign Country

In analyzing the Corporate Identity (CI) logo color for domestic and foreign flower shops, we need domestic flower shops’ brand. By extension, we made basic for rising market sales of flower shops with a development logo color that is registered by customers systemically. In the results of analysis and investigation for flower shops’ CI logo color, we characterized the image marketing, suggest basic data to raise flower shops’ sales with limited capital. The guideline for the selection of flower shop is it sales on the web-site in priority. And when we analyzed the color, the environmental lightning is standard illuminant (with Philips TL-D 90 Graphica Pro. 36W/950). We used a color measure instrument called X-rite Eye-One Xtreme iO bundle. Their most used color domestically is red, which has a high chroma, and their most used color harmony is the complementary harmony. However, in foreign countries, their most used color is green-yellow, which has a low chroma like light or deep tone. In addition, they often use monochromic color harmony. In the results of the analysis of visual brand positioning, the color elements are divided using high chroma monochromic color or similar harmony and low chroma monochromic color or similar harmony. We analyzed the strong and weak points of each case. The made the following conclusions from the color analysis of flower shops in Korea and overseas. First, when we use high chroma color, we use a similar color harmony. Second, when we use low chroma color, we have given activity to CI logo with complementary harmony. And third, if it has low chroma and similarity, we use them as comfortable image. It these results are applied to our flower shops sales environment, the customers will recognize the flower shops’ visual image well. The results suggest that these CI logo harmonies are suitable to promote sales.