한국의 식물원ㆍ수목원의 이용자 행태 및 만족도에 관한 연구

A Study of User’s Behavior and Satisfaction on Botanic Gardens and Arboretums in Korea

The purpose of the research is to analyse and evaluate the satisfaction level of users of 10 Korean botanic gardens and arboretums in Korea. The visitors’ satisfaction of public and private botanic gardens and arboretums is compared and analysed to suggest an effectively utilized plan. In general, users tend to visit public botanic gardens and arboretums due to the cheap entrance fee. The results indicate that the largest number of users occurred at eleven o’clock and left 3 o’clock in the afternoon. Therefore the highest number of users is from eleven to 3pm and most visitors tend to stay for 1~3 hours in the location of the publics which are within walking distance of 1 hour. The number of users visiting the privates is two times higher than the publics despite the fact that its location is further than the publics(within 3 hours). The botanic gardens and arboretums were visited mostly for the purpose of leisure and by acquaintances. Overall, the visitors of the privates show a higher level of satisfaction than the publics due to the positive evaluation based on the accessibility, composition of theme spaces and link of the traffic line. Visitors show higher level of satisfaction toward the publics regarding the maintenance of the public facilities such as recreational area and amenities, and this indicates the need of improvement of welfare facilities in the privates. However, the privates have higher level of satisfaction in information facilities, plant labels, tree tags, stability and hygiene. Although the entrance fee of private botanic gardens and arboretums is expensive, visitors show higher level of satisfaction in admission fee and good service from receptionists. According to the research, users prefer high-end green leisure which includes creativity, hands-on experience and recreation rather than ordinary sightseeing with a cheap admission fee.