색채 감성에 기반한 프리저브드 플라워 DIY 패키지의 활용성 검증

Availability Research of DIY Package based on Color Sensibility: Focused on Package Design of Preserved Flower Brand Everose

The purpose of this study is verifying the suitability of design concepts and expression of DIY Package based on Color Sensibility. Color Sensibility DIY Package based on the branding work has a significance as emotional design, it suits as preserved flower goods. The scope and method of study is as follows. First, we did a survey about the suitability of design concepts to flower, design and color experts. Second, we did a survey about the suitability of design expression of 4 package. Finally, we analyzed the survey data and drew a suitability and the additional meaning. The result is as in the following. The concept words (pretty+romantic, classic+gorgeous, natural, casual) was suitable and additionally another concept word ‘Elegant’ has a meaning at flower goods, so we can reflect the result at a follow-up study. At design expression, most preferred image words on package 2,3,4 (pretty+romantic, natural, casual) were coincided to purposive concept words. It means it is perfectly obvious that the communication through the design was effective. At package 1 (classic+gorgeous,), second preferred image word were coincided to purposive concept words. The color of package was adjusted on purpose for being aware of flower well based on the characteristics of package design, if the image of flowers in the package are simulated together is suggested on the survey paper, we can reduce the communication gap. And we need to modify the pattern of package 1 according to additional opinion of people surveyed.