Influence of Socio-environment Factors towards Acceptance of Renewable Energy Products

Socio-environment is considered as one of the acceptance factors which plays a major role in customers’ decision making before purchases. Study based on socio-environment behaviour of an individual might differ from product to product and from place to place. Thus, research is conducted keeping in mind the renewable energy products, such as, solar water heater, biomass stove and solar street lamps domain and how the users and non-users display acceptance-based socio-environment inclination while purchasing renewable energy products. Results showed that users of renewable energy are more inclined towards socio-environment as compared to non-users of renewable energy products.